When you create a business website, it is important to have a solid back-end. A back-end is one which does not require you to program code in order to update your website. The perfect solution to this problem is to use a content management system. Content management system ensures that you are able to manage the content as well as the pages of your website without having to change the code manually each time.
There are multiple types of content management systems which are available these days. However, the most popular is WordPress. We will go into the details of what exactly is WordPress and why you should use it below.
What is WordPress?
WordPress is a content management system which allows you to modify your website without any knowledge of coding. With the help of easy to understand interface, it allows you to publish new content or edit existing content. It is a content management system which provides you with a plethora of options when it comes to themes and plug-ins. Thus, it is easy for you to modify your website as per your requirement.
WordPress is an open-source content management system which is operated under GPLv2 license. This license provides even the permission to modify WordPress or use it without paying any fees. With the help of the content management system, you get proper GUI in order to make changes to your website and to make it look as per your requirement.
As compared to the other content management systems, WordPress has quite a few advantages. We will go into the details of these advantages below.
1. Easy to Use:
WordPress does not require any special configuration to use. You can install it within a couple of minutes and it is ready to use. You can easily customize it according to your requirements as well. The installation instructions are included along with the package. Most of the hosting providers provide one-click installation for WordPress. Thus, even if you’re completely new to WordPress, you can easily install it within a couple of minutes.
WordPress is not only free to use but also you can modify it easily. It is an open source which ensures that you are able to modify it without any problem at all. This helps you in achieving the kind of look which you want for your website. This also means that you can enhance the functionality of your website with the help of plug-ins or you can simply program or code a feature which you need.
3. Very Flexible:
There are various accessories which you can use along with WordPress. These include:
With the help of both of these accessories, you will be able to change the entire look and functionality of your website. With the help of WordPress content management system, you can easily create a different type of websites like:
- Corporate websites
- E-commerce stores
- Membership websites
- And much more
Thus, the WordPress content management system is entirely flexible.
4. SEO Ready:
If you plan on ranking websites in the search engines, WordPress is the perfect option for you. Not only it is SEO friendly but it consists of various plug-ins which can help your website gain natural rankings over a period of time. Some of these plug-ins include:
- All in one SEO
All of these plug-ins have a free version. You will be able to install them in a single click on your WordPress website. Thereafter, you will be able to change various attributes of your website with a single click like:
- Meta description
- Permalink structure
- Page structure
- And much more
Thus, when it comes to SEO, WordPress is one of the best content management systems which you can utilize.
5. Easy Visual Customization:
Whether you want to change the individual visual aspects of your website or the entire look of the website, with the help of WordPress themes you can easily do so. There are thousands of different WordPress themes available. There are free and paid options both. Thus, you will be able to easily customize your website visually as per your requirement.
It is also very easy to personalize the WordPress themes like adding your own logo or changing the navigation details of your website. This ensures that you are able to get the visual appearance exactly as per your requirement.
6. Highly Secure:
The best thing about WordPress is that in spite of it being free, it is regularly updated. The main aim of the updates is to ensure that the security loopholes are closed. As a result, with each and every update, WordPress becomes more and more secure.
Also, in the plug-in repository, the data is clearly mentioned whether the plug-in has been tested with your new WordPress version or not. As a result, you will be able to download only the tested and safe plug-ins. Since the plug-ins are listed on the official WordPress website, you can be sure that they will be genuine as well. There are quite a few additional security plug-ins which you can use as well like:
- BulletProof Security
- Sucuri Security
- All in One WP Security & Firewall
Thus, not only is WordPress secure out of the box but you can use additional WordPress plug-ins in order to secure your website even more. This ensures that you are able to protect your website from hackers and ensure that it is functional and at all points in time.
7. Lots of Free Themes & Plugins:
The number of free plug-ins and themes in WordPress is ever increasing. Each and every day there are newer and newer themes which are being released. You can install both of them with the help of a single click. This ensures that you will be able to change the look of your website quite easily. The plug-ins add functionality to the website. As a result, you are able to use the website more easily and integrate the functions which you want with the help of a single click.
8. Schedule Article Publishing:
The main aim of the content management system is to make it easier for you to organize and publish the content. In this aspect as well, WordPress excels as compared to the other content management systems. It is not always possible to be online when you want to publish content on your website. That is why WordPress provides you with the feature to schedule your posts.
You can easily select the date and time to publish the posts as per your requirement. This ensures that you need not be online always whenever you publish your content. You can select the date, time and even the minute at which the post gets published. Thus, you have complete control over content publishing.
9. Great for Building eCommerce Websites:
There are numerous eCommerce plugins like WooCommerce and WP E-commerce with the help of which, you will be able to create an e-commerce website using WordPress. The scalability of WordPress ensures that you are able to list thousands of products quite easily. The strong back-end system means that it will not take you a long period of time in order to populate your website with the various products. Thus, WordPress is much more than just a content management system for blogs.
10. Great for Building Membership Sites:
Similarly, if you’re looking to create a membership website with the help of WordPress content management system you can easily do so. Some of the plug-ins which you can use in this regard are:
- Restrict Content Pro
With the help of any one of these plug-ins, you will be able to easily create a membership website using WordPress CMS.
11. Great for Forums and Community Sites:
WordPress CMS can also be used for creating forums and community websites. You need not modify anything manually in order to do so. You can use plug-ins like:
- Cinnamon Boards
With the level of scalability which is provided by WordPress, it will actually be very easy for you to create a hyperactive forum which has thousands of posts. Since WordPress provides you with the SEO friendly CMS, it is easy to index these posts on the search engines and start getting longtail traffic.
12. Does not Require Immense Server Resources:
Last but not least, one of the main reasons why you should choose WordPress is because it uses very fewer resources. You can easily start your WordPress website using shared hosting. This means that you need not spend more than $ 10 per month on your hosting costs. When you use WordPress, you can easily scale up your content and visitors without having to opt for a dedicated server. It has been designed in such a way that it utilizes the minimum possible resources.
So, if you’re still on the fence and thinking why use WordPress, it is important to look into these 12 advantages of using WordPress. This is what makes WordPress the best content management system which you can use for your business website. The versatility, as well as the efficiency of WordPress, make it a superior alternative as compared to the other content management systems.